We build artist lore: visual worlds that give form to an artist's identity with permanence.
dua lipa 
alt-j
LAURA MARLING
BAT FOR LASHES 
THE PRODIGY
OTHER HIGHLIGHTSFounded by award-winning creative director and executive producer Andrew Law, LORE—FORM builds globally resonant artist lore. Working from concept through delivery, the practice oversees the full visual ecosystem, focusing on creative authorship and long-term visual coherence in service of enduring artist identity. Visuals shaped to endure across formats, contexts, and modes of consumption.
ARTISTS WE’VE COLLABORATED WITH: DUA LIPA / ALT-J / THE PRODIGY / LAURA MARLING / SKRILLEX / BAT FOR LASHES / KYLIE MINOGUE / MUSE / EZRA COLLECTIVE / WOLF ALICE / SIGRID / NEW ORDER / BENJAMIN CLEMENTINE / DAVID GUETTA / ROYAL BLOOD / BECKY HILL / LANY / SEA GIRLS / MORRISSEY / KELE OKEREKE / LOCAL NATIVES / RY X / KEANE / THESE NEW PURITANS / IDER / LIANNE LA HAVAS / SEAN PAUL / CEE LO GREEN / OLIVER HELDENS / ORVILLE PECK / AND MORE.
LABELS WE’VE WORKED WITH: PARLOPHONE / ISLAND / EMI / BMG / AWAL / DOMINO / WARNER / ATLANTIC / POLYDOR / INFECTIOUS / PARTISAN / COLUMBIA / AND MORE.
COUNTRIES WE’VE PRODUCED IN: UNITED STATES / UNITED KINGDOM / CANADA / GHANA / BRAZIL / LEBANON / MEXICO / JAPAN / THE PHILIPPINES / FRANCE / SPAIN / UKRAINE / ICELAND / IRELAND / SOUTH AFRICA / GREECE / PORTUGAL / JAMAICA / GERMANY / JORDAN / AND MORE.
AWARDS OUR WORK HAS WON: UKMVAs / BRITISH ARROWS / CREATIVE CIRCLE / CICLOPE / KINSALE SHARKS/ CANNES LIONS / D&AD / NEW YORK FESTIVALS / AND MORE.